It's not their disappointment. They can be disappointed from various reasons. It's also not the state in your company. You have a product-market fit if someone wants and/or needs your product or service. You can still have your company absolutely under control. Most people will tell you they don’t mind if your company dies. But if they use and buy your services or products again and again, you still have it. Plain and simple. This means your product or service:
RFM is an abbreviation for Recency, Frequency, Monetary – you’ve just read these words together in the paragraph above. It’s used primarily while creating remarketing campaigns, but it suits really well also for measuring product-market fit. It’s also extremely simple because...
The very first thing you should look for is if there is a big segment with lot of revenues in the up right area. Then you look for something else that connects these people – a country, specific advertisement, a person’s position in the company, or a function used. When you find the common characteristic within a segment and scale on it. The goal is to find the most connections.. Then, ideally, you should also look for differences between this segment and other segments.
Segmenting customers manually is definitely possible, but why to do it manually if you can automate it for free? Use our free toolkit and measure product-market fit via RFM segmentation automatically. We give you: